Part 1: Digital Media Usage

1. How much time do you usually spend on digital media?
   • 30 minutes to 1 hour
   • 1-3 hours
   • 3-5 hours
   • More than 5 hours
2. Do you think you are addicted to digital media?
   • Yes
   • No
3. After using social media, do you find yourself more inclined to communicate online and reduce offline interactions?
   • Yes, I communicate more on social media and reduce offline interactions
   • No, my offline interactions haven’t changed significantly
   • I can balance both well
4. Do you think the internet blurs the line between online and offline?
   • Yes, it makes the boundary between online and offline life more blurred
   • No, there’s no significant impact
   • Not sure
5. How has digital media affected your life?
   • Expanded my social circle, shortened physical distances
   • Reduced the depth of relationships, communication remains superficial, difficult to connect on a deeper level
   • Addiction to digital products negatively affects my mental state
   • Makes it easier to feel lonely

Part 2: Online Subcultures

“Internet subculture: It’s like a different flavor of culture on the internet, with its own unique style and values. It’s all about expressing trends and ideas that stand out, and it has a big impact and gets people talking.

You can see internet subculture in things like down-to-earth culture, wild writing, quirky remixes, lively comments, fan followings, and online slang, and more.”

1. Are you a consumer of online subcultures?
   • Yes
   • No
2. Why do you engage with online subcultures?
   • Psychological comfort, emotional needs, brings happiness
   • Express your individuality, uniqueness
   • Boredom and time-passing
   • As a social tool, bridging communication gaps
   • Not familiar
3. How often do you use internet slang in real-life conversations? (Emojis, internet language, popular memes, etc.)
   • Frequently
   • Occasionally
   • Never
4. What is your attitude towards internet meme culture, parody works, and “cringey” videos?
   • Entertainment and creative support
   • Boring entertainment
   • Opposed, disrespecting others
   • Unacceptable
5. Which types of content related to online subcultures do you tend to share?
   • Cultural heritage and modern values
   • Personal spiritual needs and self-satisfaction
   • Reflecting societal and mass reality
6. Do you incorporate the values conveyed by online subcultures into your real life? (e.g., lifestyle, behavior)
   • There is some alignment, not much difference between the two environments
   • Only aspects I personally identify with, regardless of mainstream support
   • No, the virtual world and reality can’t be compared
7. Regarding the potential effects of engaging with online subcultures, indicate your level of agreement with the following:
   • Gathering like-minded individuals helps make friends
   • Online subcultures promote unique interests, subtly influencing behavior
   • Diverse content in online subcultures could negatively impact individuals, especially youths, leading to online conflicts and bullying
8. How do you perceive the relationship between online subcultures and mainstream culture?
   • Online subcultures resist mainstream cultural values
   • Online subcultures might become mainstream
   • Online subculture content is based on mainstream culture
   • Mainstream culture should actively guide and engage with online culture
9. How old are you？
   • 0-18
   • 18-28
   • 28-38
   • 38-

Analysis

“About 63% of people have a digital media addiction. Around 54% say they communicate more on social media and less offline. About 60% feel that the internet blurs the line between online and offline.

Most believe digital media expands their social circle and shrinks distances, but also agree it lessens the depth of connection. Conversations stay on the surface, making it hard to truly connect, like being containerized in the digital age. Over 45% feel addicted to digital devices affects their mental well-being, and some say it leads to increased loneliness.

As for internet subculture, 74% consider themselves part of it. They engage due to boredom, passing time, seeking emotional solace, and finding joy. Some think it’s merely entertainment, while others view it as a tool for socializing, bridging distances, and showcasing their unique personality.

Over half of respondents find internet subculture entertaining and supporting its continuation. They feel it reveals societal and real-life aspects and caters to personal needs and satisfaction.

Regarding its impact, opinions vary. Positives include forming friendships around shared interests. Negatives include potentially harmful elements affecting youths’ mental and physical health, and subculture’s unique preferences influencing behavior.

Over half agree internet culture relies on mainstream culture and should be guided by it. It’s not about overshadowing, but rather a balance.”

Conclusion

So I’ve summarised the characteristics of these people. They’re all genz and they：

1. Getting lost in electronic entertainment, relying on social media.
2. Enjoying online interactions, avoiding face-to-face conversations.
3. Venting emotions online, actively joining public discussions.
4. Easily influenced by consumerism, excessive spending.
5. Liking to use internet slang and symbols.